I have worked with many agents who are now working short sales. The process of working with the lender is no longer so mysterious and in most cases is fairly straight forward, albeit usually quite time consuming. But there is one problem that seems to plague the majority of the real estate agents currently working in this arena…the game plan!

The average agent, once they get their short sale listing, does a market analysis and determines a range for current market value. In their efforts to get the best deal for their clients and have the best chance for a short sale approval, these agents list the property at the top of the range for market value. If they can get an offer, they reason, it should be approved because it is close to market value. If they get an offer and that buyer is willing to wait 60-90 days (wondering if they will get to buy the house) and the lender’s BPO/appraisal comes back appropriately and the lender’s investor approves the deal and the supporting documentation has been properly submitted and recorded (and nothing lost or deleted) and the market hasn’t changed during the process (values haven’t dropped any more) then the deal is done.

This process works occasionally, enough so that most agents feel they are successful short sale negotiators. However, this seems to be a precarious game to be playing with your clients financial future. It seems to me that a better game plan could be employed to create more probability that your short sale will be approved.

The process I use is a little more calculated to bring a successful closing for my clients. Our first offer is ALWAYS from an investor. An investor offer is significantly lower than market value. This offer is submitted to the lender with all the supporting short sale documentation (all at the same time). An independent BPO is ordered by us for our own notes and is used when there is a junior lien-holder (usually a 2nd mortgage). We are always present when the lender’s agent does their BPO and we make sure to share our BPO with them (in case it can be of benefit to them to have a second opinion). We know the lender has a lot of costs should they choose to foreclose which usually costs about 15-20% of the value of the property. We show the lender that a short sale will net them more than a foreclosure (and it will save them all of the work, hassle, bad debt, etc.).

Since we started the negotiations at a low offer we can increase the price (net to lender) and still have a value below current market value that we can sell quickly in any market. Once the BPO has been completed by the lender we begin to lower the value (much like a Dutch Auction) until we start to get competing offers. These offers a generally better than the investor’s offer and still better than the lender’s bottom line. This means that if the investor backs out of the deal we have back-up offers on the property or if the investor consummates their purchase they have end buyers interested in purchase the “flip” with virtually no holding costs. The real triumph is that the seller gets an approved short sale price that can be sold under current market conditions and usually will create competing offers too.

Why don’t most real estate agents fail to use this method. I don’t have that answer but I suspect that there are two major reasons. 1) The agents are not trained to think like investors and do not honestly believe that the lender will accept such low offers, even if you show them that it is in the lender’s best interest to do so. And 2) the agents don’t have time or don’t have the skills to truly negotiate with the lenders; so going for the easy negotiation is their only option.

What is the harm with going for a market value offer? Nothing if the sale is consummated. The problems occur when the buyer backs out of the deal (which occurs most of the time). If an offer is submitted today at market value then a couple of problems may occur. 1) The buyer usually doesn’t stick around for the approval in 90 days. 2) The lender believes that they can get another market value offer or better and their expectation is set too high; they won’t consider lower offers. 3) In a market that is losing value, a market value offer 90 days from now is less than a market value today; a buyer who sticks around still won’t be able to get the appraisal value high enough to complete the purchase (or they buy a property that is upside down from day 1 and who will do that in today’s market?). This is a bad scenario for everyone.

My advice is to start with an investor offer. The chances for being successful are better if you start your negotiations lower and you can still sell for market value when the sale is approved in 60-90 days.